Shooting the new 2014 Lexus IS 350 F Sport

Having checked with a bunch of people in the US – and now the car has been previewed at the Detroit Motor Show and is public – I can finally show you a few of the shots I did last year for Lexus.

The New 2014 Lexus IS 350 F Sport. It’s sexy and has just been released at the Detroit Motor Show. I was lucky enough to shoot it at the end of last summer, along with two other cars which are still top secret concepts, so you won't be seeing them for a while… from me or anyone else.

For me, Lexus had always been something of a middle-aged-boring-old-git sort of brand. This car – and the one I can’t yet show you, which was just a clay concept car when I shot it – redefine that. This car redefines it somewhat. The one I can’t show you [if it makes it to market looking at least 50% like it did when I saw the concept vehicle] will redefine the brand a lot.

I’d buy one.

I wanted to take this home.

Bit big to stash away in my camera bag….. shame.

Read the rest of the story and see a dozen more shots of the car here:

http://japanorama.co.uk/2013/01/17/shooting-the-new-2014-lexus-is-350-f-sport/

#lexus   #cars

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